MindQ provided Java training and had no corporate branding. Appealed to the programming audience with breakthrough photography and bold colors.

We created a new, clean logo as well as advertising and collateral. Sales and brand recognition skyrocketed.

Financial Oxygen was an online resource guide for independent banks throughout the US. This was their introduction to the marketplace.

We created a new, clean logo as well as advertising and collateral. The concept was to give small independent banks an equal playing field with larger banks.

Used clever headlines that played off old song titles and at the same time showed how you could prepare Idaho potatoes.

We also ran a contest where everyone won a collection of the songs. It was a great way to capture users information.

Sutter Health (55,000 employees) needed to break out of the traditional health care branding. We created this brand guide which had an all new photography style, bold colors and gradients and textures.

Sutter Health needed to brand their safety training materials for employees. We developed a color palette as well as icons and unique photo treatments to be used over multiple communications.

The Global Information Infrastructure Awards recognizes the champions from all industries and sectors of society who use the internet and network technology to produce amazing results.

The challenge was to take a dozen different logos and snapshot quality photos and make them work together. The solution was to take the gold award and turn it all golden.

Sutter Health University is a department with various divisions. This was a global design and branding to show how the entities with SHU would be treated. Iconography, photo style and designs were created so the client could get a feel for current as well as future projects.

Mills-Peninsula Hospital is located the Bay Area just south of San Francisco. The magazine goes out to their philanthropic base to show the advances and people of the hospital.

The magazine was oversized with clean, open design. The idea was to have a coffee-table piece.

Bet you didn’t know your electricity was dirty? Furman makes power conditioners that clean the electricity to high end sound equipment. They market to expensive home systems but also supply the Rolling Stones.

We created the tagline: Think inside the box. What they make are basic black boxes with no controls. Visuals are fun but also reflect a sophisticated user.

When these ads ran Furman had their best sales month in 25 years of being in business.

We have worked on national brands from Hueblein to Seagrams and Almaden. Some of my most fun projects!

Almaden Golden Chablis was a new wine that was introduced with TV and print. It was a top ten seller in the country within six months.

We showed all the ways to serve pineapple no matter if it’s morning, noon or night.

Three successful promotions to engage consumers with the C&H brand.

Created thematic branded red and black posts for various February events.

Hotshots is the Bay area’s premier indoor family sports center. Developed opening indoor signage as well as identity, ads and collateral.

Splash is an email campaign sent out monthly to highlight my internal design team’s work. In issue one we highlight an internal mobile app that was developed to recognize coworkers achievements and thank them.

Sutter Health operates a fleet of emergency vehicles in all shapes and sizes including helicopters. We designed a branding scheme to take advantage of over 80 traveling billboards.

Goal:
To recruit new physicians to the Sutter Health Bay area

Demographic:
New physicians or those looking for a career change, 32-40 years

Why should they consider Sutter Health?
• Promote Geographic Area - Bay area and Sonoma county
• Work/ Life Balance
• Sutter Health Reputation

Creative considerations
• Younger demographic
• Short copy since they are tech/online savvy
• Bolder colors
• Differentiate our look and feel from traditional health care
• Appeal to active lifestyle of age group and Bay area
• New logo design to incorporate all four medical groups

Sutter Health is a traditional health care provider trying to break out of the traditional health care mould. We designed a contemporary approach to their business cards and identity using bold colors and their icon.

A series of designs were created so there was a variety that could be given out.

Mobile app design for employee recognition.