Goal:
To recruit new physicians to the Sutter Health Bay area
Demographic:
New physicians or those looking for a career change, 32-40 years
Why should they consider Sutter Health?
• Promote Geographic Area - Bay area and Sonoma county
• Work/ Life Balance
• Sutter Health Reputation
Creative considerations
• Younger demographic
• Short copy since they are tech/online savvy
• Bolder colors
• Differentiate our look and feel from traditional health care
• Appeal to active lifestyle of age group and Bay area
• New logo design to incorporate all four medical groups