Bet you didn’t know your electricity was dirty? Furman makes power conditioners that clean the electricity to high end sound equipment. They market to expensive home systems but also supply the Rolling Stones.
We created the tagline: Think inside the box. What they make are basic black boxes with no controls. Visuals are fun but also reflect a sophisticated user.
When these ads ran Furman had their best sales month in 25 years of being in business.